• Creating a website from scratch or reviewing and improving an existing website.
• Write press releases, make them hit the wires, write presentations for press and analysts, as well as coordinate meetings with press and analysts.
• Write bylined articles for magazines, whether technical or from a business perspective.
• Help you create a brand identity either for your company or for a new product or product line.
• Create and place advertising in various ways such as print or online.
• Organize exhibitions and road shows (booth, collateral, samples, demos, etc).

 
More importantly, 7 Pennies can help you decide what the best marketing strategy is for your particular situation in the first place. In other words, not all forms of marketing and PR are similarly effective, so in order to create the maximum buzz given the available budget, one has to choose wisely about the marketing strategy.

Likewise, a little creativity can go a long way. Whereas some forms of marketing and PR are expensive, some can be cheap such as writing an article, yet may have more impact than an advertising campaign. So it pays to think out of the box in order to determine what works best for your particular situation.