7 Pennies prepares a market report that details market segmentation, market size and growth, products or services sold to that market, features needed for differentiation, plus a list of key players. In addition, the analysis will look at market drivers as well as long term trends.
Where possible, market size and growth projections will be validated using a number of different techniques, such as independent custom research, direct customer input or sales forecasts, as well as published market research reports.
The advantage of a custom market analysis is that it is specific to your company and situation, that it is current, and that it can provide you with several different techniques (optimistic, pessimistic, various sources) in order to provide you with the more realistic scenario.