Erik Pennings is the General Manager and Principal of 7 Pennies Consulting (www.7pennies.com), which he founded in 2009 with the mission to help companies grow revenues through introducing new products or expanding into new markets. Throughout his career, Erik has been able to take a product from the initial idea, get it developed, introduce it to the market, and lead it to multimillion dollar revenues. And many companies supported by 7 Pennies experienced brisk growth and/or were successfully acquired. Erik says: “Our economy depends on people who come up with new inventions or ideas for innovative products or services and have the drive to bring them to the market. Having invented new technologies and having brought them successfully to the market myself, I very much enjoy working with entrepreneurs in order to help them reach their business goals”. Prior to founding 7 Pennies Consulting, Erik worked for over 20 years in executive sales, marketing, product management, R&D, and consulting roles at companies such as Philips, JDSU (now Lumentum), CyOptics (now Broadcom), and Eudyna (now Sumitomo). Erik has a MSc degree (Cum Laude) in Physcis, a PhD degree in Electrical Engineering, and Executive MBA degrees from Simon Business School as well as Nyenrode Business University.